CAR-FRESHNER Corporation is the global leader in automotive air fresheners.  We are headquartered in Watertown, New York, USA, but export worldwide.

Our History: Over 60 years ago, a milk truck driver in northern New York complained to Julius Sämann, a local scientist, about the smell of spilled milk. Sämann had lived in the Canadian pine forests extracting aromatic oils.  He went to work and, using exceptional fragrances on specialty material, soon invented the first automotive air freshener.  He drew the abstract evergreen shape and gave it the brand name CAR-FRESHNER.

These “LITTLE TREES” proved to be an efficient, high-quality solution to a common problem and soon they were flying off shelves.  Orders started rolling in from all over the country and quickly gained a strong international following.   Julius’ pioneering product has become a global symbol of freshness and quality.

Today: CAR-FRESHNER Corporation continues to meet consumer demand for freshness by offering a number of different air care products across several brands.

Our iconic LITTLE TREES® air fresheners have appeared in countless movies and television shows. More popular than ever, they are available in almost 60 fresh fragrances and eye-catching designs. Black Ice remains our best-selling fragrance, followed by classics like Royal Pine, Vanillaroma, and New Car Scent.

All LITTLE TREES® air fresheners are made in our two factories in the United States: Watertown, New York; and DeWitt, Iowa. In Europe, Trees are branded ARBRE MAGIQUE® and WUNDER-BAUM®, and are made in affiliated factories in Italy, Sweden and Switzerland.

We invite you to explore our website to see our full range of automotive air fresheners. From vent options to sprays and everything in between – we have a solution for every air freshening need.

Commitment to Excellence: Julius Sämann was passionate about maintaining the excellent quality of his products.  He insisted on rigorous testing and quality control procedures to ensure they consistently met or exceeded his high standards for fragrance, strength, and longevity. CAR-FRESHNER is committed to producing high-quality, long-lasting and affordable products providing the best fragrance experience possible.


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